Salesforce Audience Studio Consulting Services

Why Salesforce Audience Studio?

Data Integration and Unification

Capture and Sync 1^st, 2^nd & 3^rd party data from 100s of touchpoints. This includes control tag and supertag deployments on site, media and mobile app as well as data prep for 1^st party data onboarding into Salesforce DMP.

Audience Segmentation

Analyze data in Audience Studio to create actionable audience segments. Leverage machine learnings as part of the Einstein powerful suite of tools.

Identity Management

Manage the identity of prospects and consumers in a multi-device, multi-channel environment by leveraging Device ID Graphs, associating devices and cookies with people and households.

Campaign Performance

Analyze the data collected in real-time to from Salesforce Audience Studio Media Pixels to understand the impact of your targeting, suppression and intent marketing initiatives. Leverage this data to continuously evolve your audience strategy.

Data Management

Stay compliant with compliances like GDPR on handling Personal Identifiable Information with the right consent settings. Understand, visualize customers like never before, explore newer market segments, grow revenue and engagement with customers.

Data Activation

Disseminate contextual offers across all customer interactions. Activate audience segments across marketing and advertising channels such as Display, Video, Search, Site, Mobile App, Email and more.