The Data Desk
What is Data Desk?
The Data Desk brings a traditional engineering delivery model of ‘Managed Services’ to assure timeliness of the service and frees up your key personnel to focus on other initiatives. Furthermore, the Managed Service approach eliminates the single point of failure of a named person being responsible for the work.
Digital Analytics Desk
The tasks we focus on tackling for Digital Analytics primarily fall into two main buckets: 1) time consuming 2) frequent and repetitive. However, they both have one common characteristic: critical. These tasks include:
Digital Analytics Tag Audit
Data Layer Audits
Marketing Pixel Audit
Marketing Campaign Tracking Audit
Digital Analytics Reports Audit
Audience Sizing
Pulling the Audience
Monitoring Campaign
Campaign Reporting
Marketing Operations Desk
Knowing the audience you want to reach for an effective marketing campaign is critical. However, once you know who to reach, there are a lot of tasks that need to fall in place to do exactly that from pulling the audience data to assuring the campaigns are up and running. Our Marketing Operations Desk supports our clients from start to finish in the following areas:
Paid Media Support Desk
Having a coherent Paid Media strategy should also include a plan to assure the various components contributing to success are continually monitored and kept up to date. Many organizations experience a loss of revenue or audience when their well-planned strategy does not have a corresponding support structure in place. Our Paid Media Support Desk is designed to augment both your strategy and existing teams to assure you are getting clear value out of your Ad spend. The individual areas the Paid Media Support Desk covers may sound insignificant on their own, but when you look at all of these functions together, they are critical in the success of a campaign. The areas of support include:
3rd Party Tag Deployment and Tracking
Campaign Optimization and Reporting
Audience Targeting Set-up
Data Quality
Device Lab
Digital Strategy
Digital Strategy
OTT Analytics Desk
Softcrylic Digital Analytics OTT Desk improves insights, data quality, and trust in data. Softcrylic’s OTT Desk has the expertise to support our client’s digital analytics OTT needs across three key areas: 1) Data Quality, 2) Digital Strategy, 3) Technical Implementation.
Insights
Our library created by our subject matter experts on their insights, observations, delivered through blogs, case studies and infographics.
Question about our Services?
Schedule a discussion. If you’d like to discuss in greater detail some of our service offerings and how we could partner with your organization, please reach out.
