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Do any of these sound familiar?
“Where are my customers coming from?” “How do users from each channel interact (or not) with my website?” “How well are the different buying options on my product pages performing?” “Which ad campaigns have been instrumental in driving revenue? Which have been driving engagement?”
These questions and many more can be answered with the help of digital analytics, yet, all too often, figuring out how to answer them happens mid-way through or even after your digital initiative has deployed. Streamlining your process to anticipate business questions, collecting the right data to answer them, and ensuring the data in your reports is accurate is vital to project success. With the right process in place, you will uncover new questions to ask and continue to expand on valuable business insights. This Standard Digital Analytics Workflow Integration process is a framework your teams can implement today and follow to success.
The 5 Stages of The Standard Digital Analytics Process
The Standard Analytics Process involves multiple cross-functional hand-offs between Analytics, IT, Product/UX, and Business teams.
1
Research & Discovery
- The project is past ideation, the planning has begun, and goals have been established by the Business.
- Engage Analytics to help facilitate multi-functional teams on measurement & KPIs, and defining success.
2
Design
- Wireframes and creative mock-ups for the project are created by Product/UX team.
- Walk Analytics through the proposed user flows so the tagging specifications can be developed and important questions regarding data collection methods can surface.
3
Development
- All analytics tools should be provisioned and data collection elements are implemented on the page by IT, such as a data layer.
- Analytics will validate the data layer and implement tags in the tag manager.
4
Testing & Review
- Functional Testing for the project is set to kick off.
- Engage Analytics to perform pre-launch testing a tag validations.
5
Launch & Post-Launch
- The project launches.
- Engage Analytics to test and validate the tags and reports in production.
Why Softcrylic?
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