Using Adobe’s Real-Time CDP beyond the common use cases

A lot of time and effort is invested in bringing data into Adobe Experience Platform to execute activation use cases through its application services such as Real-Time CDP, Adobe Journey Optimizer or Customer Journey Analytics. What we have found over the past few years is that AEP has been providing means to solve some not-so-sexy problems that otherwise would be very complex. In this webinar we will discuss two of these scenarios where AEP supported attribution and reporting for Real-time Media Network at a major retailer as well as providing the data model and segmentation means to integrate with Braze at a leading Quick Serv business.

Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.