In this webinar, join our VP of MarTech Strategies, Jerry Helou as he dissects a list of products that are meant for personalization. He will give brief product overviews and his review on whether they are a good fit for what those in the industry need them to do. Our personalization SME’s, Chris Kreider and Andrew Johns will be on the panel and will weigh in based on their experience in the field with their clients. If you are currently evaluating your tools used for personalization or looking for something new to add to your toolbox, don’t miss this session!
Webinar Recap
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions. Read more about our AAM extension.
Customer Data Platforms (CDP) Consulting Services
CDPs have been around since 2013 but recently have been the center of customer segmentation and activation. At Softcrylic, we have a team of experts that have been involved in the CDP space from the beginning.
