AEP: Architecture for Now and the Future

Back in Summit 2018, Adobe first announced the idea of a new platform that is being built from the ground up. Moving away from creating new integrations between the existing solutions and instead building a solution from scratch. “The platform’s purpose is to capture, process and action data in real time, enabling enterprises to deliver rich and relevant experience to customers.” – These are not my words but Abhay’s, Adobe EVP and CTO.

Two years later, the platform is real and is destined to change the entire ecosystem. It might be Adobe’s strongest chance at creating that single stop shop for everything in Martech. Over the past year, Softcrylic had the chance to dive deep into the platform and test all its offerings from data ingestion, identity building, data modelling and multi-channel activation. We worked with clients to onboard, build audiences, and analyze and orchestrate customer journeys. We even went a step beyond and started building variety of toolsets using Adobe’s I/O. In this webinar, we will bring in the experts to a roundtable discussion. You will get the full and true state of Adobe Experience Platform (AEP) and a chance to answer all your open questions. Join us to learn more!