This webinar is the culmination of a three-part series about the Adobe Experience Platform. In the first webinar, we provided a general overview of AEP, describing the experience our team has had working on client implementations, designing schemas, ingesting data, and testing features like the data science workspace. In the second webinar, we did a deeper dive into the Adobe Experience Platform architecture and its future roadmap with our guest Dave Billbrough. To wrap this series up we are bringing on one of our clients who will share his real-world experience working with AEP. Please join us as we delve deeper into AEP with Aidan Lyons the Head of Growth Marketing, Digital Products, and Global Analytics at Relevent Sports.
We will dive deeper with Adian into how Relevent is using AEP for audience discovery and definition and driving the future of targeted marketing.
Meet our Panelists
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Jerry Helou
Senior Director, Data Activation Softcrylic
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Aidan Lyons
Head of Growth Marketing Relevent Sports
Recap Blog
About Softcrylic
Softcrylic works with organizations to provide strategies, solutions and services through the lifecycle of data. We help capture, measure, activate, predict trends and deliver results to solve the ongoing challenge of running your business in a data-driven manner.
- Adobe Partner
- 19 Years of MarTech Expertise
- Certified Adobe Analytics & Google Analytics Consultants
- Certified Adobe Experience Cloud Consultants
- Our Tag Management Specialists are highly passionate MarTech professionals
- Integration Experience with multiple 3rd party marketing systems
- Robust Governance Process and excellent documentation
- Expertise in building Tags (formerly Adobe Launch) Extensions.
Adobe Platform Partnership
Here at Softcrylic, we have deep level of expertise with multiple Adobe solutions that extends across our practices. From strategic planning and implementation to automation and integration, we specialize in leveraging the tools of the Adobe Experience Cloud to digitally transform your business.
